Priority 1 – Water conservation. Conserve Florida’s finite water resources by teaching rural, suburban and urban audiences about the value of water resources to Florida’s ecology and economy and how to more efficiently use water and recycled wastewater to reduce overall water consumption.

Priority 2 – Water quality. Maintain and improve the quality of Florida’s water resources by teaching target audiences about the value of natural ecosystems to Florida’s economy, the impacts of degraded water quality on ecosystems and how to implement agricultural Best Management Practices, Green Industries Best Management Practices, Florida-Friendly Landscaping principles, and low impact development standards to minimize these impacts

Priority 3 – Public awareness of water issues. Improve Floridian’s knowledge about the value of water resources to Florida’s ecology and economy and how water allocation, use, and quality impact Florida’s water resources.